Rainbow Apparel Co., Brooklyn, NY
November 2022 - Current
Collaborate closely with the VP of E-Commerce and E-Commerce SEO & eCommerce Ops Manager to align short-term and long-term goals while ensuring seamlessness of website from a shopper's perspective. Oversee the business Product Information System (PIM) and manage all tasks related to customer experience and site maintenance, including data entry and monitoring of SKU's, product/content uploads. Effectively manage project timelines, milestones, and drops while providing support in merchandising, product assortment strategy, and presentations. Coordinate with the inventory manager to maintain front-end product assortments match inventory levels. Align the E-Commerce brand with other retail arms and manage marketing initiatives for all assets, content, SEO/SEM, copywriting, email marketing, and campaigns while working closely with the creative department.

Rainbow Apparel Co., Brooklyn, NY
June 2019 - January 2020

Supported leadership to execute sales and marketing strategies that drive the business, including website experience and functionality, inventory management, and a variety of projects to inspire loyal consumers. Managed and monitored online assortment with hundreds of new products, reformulations, discontinuations, and bundle opportunities.

Gap Maiden Ln., New York, NY 

January 2020 - October 2020

Directed daily operations with annual sales of $1.5M to achieve overall financial objectives through effective management and implementation of retail strategies designed for long-term growth. Proactively worked to assure optimum performance and continual improvement in sales, customers service, inventory management, employee and labor costs, store appearance, and P&L control while maintaining brand standards.

Gap 34th St. Flagship, New York, NY
June 2019 - January 2020

Supervised a team of 130 associates to set, organize, care for, and sell retail-ready products within the kids and baby departments generating $10M annually. Directly managed a team of 35 associates accountable for merchandising and sales for the kids and baby department. Analyzed various performance objectives and KPIs to spark innovative merchandising strategies that achieve planned financial goals.

Cut + Clarity, New York, NY
February 2019 - May 2019

Planned and monitored SEO activities to promote brand visibility. Conducted keyword research for market trends. Partnered with the SEO/Editorial team to create data journalism stories and quarterly consumer reports to amplify through PR and social.

Gap Men's 8th St., New York, NY
June 2018 - June 2019

Set the tone for the store and a team of 20+ to bring the brand to life creating positive customer experiences. Drove profitable sales growth through all aspects of the store, including customer and product operations, merchandising, and talent development.

Gap Women’s Astor Place., New York, NY
March 2015 - June 2018

Applied knowledge of fashion, marketing, and design to create appealing displays that positively influenced consumer behavior. Secured proper stock of merchandise, reviewed inventory reports, and tracked sales to ensure effectiveness.